Adidas Announces Renewed Clothing Partnership with NBA

Adidas has for years been one of the leading names in men’s sports clothing and casual fashion wear. Already associated with many of the world top professional sports men and women, it seems the brand has now gone from strength to strength by announcing a renewed partnership with the NBA. America’s professional national basketball governing body has agreed a licensing deal with the clothing giant to allow them to all clothing and apparel in the continent of Europe for the 2010 to 2011 basketball season. Ranging from replica team jerseys - so popular with the stylish hip hop crowd - to more practical sports wear, the latest Adidas range is set to be rolled out alongside the clothing giant’s extensive range of basketball trainers, boots and footwear. The deal is a critical part of the marketing strategy not only for Adidas as a leading clothing brand, but also for the NBA itself as it looks to expand its horizons with league fixtures taking place across European countries.