Friday, April 2, 2010

Relive 80s Madchester in Fashion: Become Part of the Gio Goi Brand Revival

The last couple of years have seen a massive revival for the Gio Goi, brand - with men across the UK once again sporting the many classic lines associated with the company such as casual tracksuit tops and T Shirts – things that had made the brand so great and accessible during its 1980s heyday. Having originally taken its roots from the infamous Madchester rave scene of the 1980’s, Gio Goi soon became an integral part of the style and trend of northern England’s 80s suburban dance culture. More recently worn by band members and fans of both Indie and dance music alike, the brand has created a level of cross appeal in different markets and music scenes not often achieved in the UK market. Gio Goi clothing has been worn by many famous names in Mancunian music such as Oasis star Liam Gallagher and Happy Mondays frontman Shaun Ryder – and more recently by The Libertine’s Pete Docherty (who helped in the design of a line of exclusive limited edition Gio Goi T shirts in late 2006 as part of the following years spring range) and also Sheffield indie superstars The Arctic Monkeys following the revival and relaunch of the brand in 2005.



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